less output at higher prices than will revenue-maximizing firms. True...but why?
This is correct. A revenue maximizing firm will sell under all circumstances where profit is realized. However, a revenue maximizing firm will sell under circumstances where the profit is not maximized, as well (for example, when prices are low enough to continue selling, but not for profit.)
For example, a business strategy may be for a company to sell a printer at a loss (maximizing revenue) in order to make greater gains on sale of toner cartridges and specialty paper.
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