1- identify major trends in the general environment
2- analyze their impact on the firm, and
3- identify major sources of information to monitor these trends.
I am the CEO of a shipping and receiving plant that is located at an inland port.
1. The major trends of this industry is that the majority of my shipments are arriving from the Pacific Rim.
2. The impact on the firm is that my staff has to be trained to understand Asian culture and speak Asian languages. My salespeople have to shift their work hours to adapt to the time change for this region of the world. My staff also has to understand the subtle nuances of communicating with people from a different culture.
3. My major sources for monitoring are trade magazines, benchmarking other firms doing similar business and interaction with the culture.
LOL, have I just completed a homework assignment??
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