SWOT stands for Strengths, Weaknesses, Opportunities and Threats. This kind of analysis is usually done by managers when undertaking a new project or entering into some new deal. They basically analyze the strengths and weaknesses of the deal/project, and see the opportunities and the threats (or risks) involved in it.
So, a SWOT analysis of yourself should be divided into 4 parts:
1. strengths : here u mention all ur strenghts, pertaining to the job u have applied for.
2. weaknesses: ur weaknesses, if any. try n keep this column short.
3. opportunities: how the company stands to benefit by hiring u. what all u can do for them.
4. threats: what problems might the company face in the future if they hire u.
for further reference, see:
SWOT Analysis: Lesson
Strengths, Weaknesses, Opportunites and Threats (SWOT).
SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.
In SWOT, strengths and weaknesses are internal factors. For example:A strength could be:
Your specialist marketing expertise.
A new, innovative product or service.
Location of your business.
Quality processes and procedures.
Any other aspect of your business that adds value to your product or service.
A weakness could be:
Lack of marketing expertise.
Undifferentiated products or services (i.e. in relation to your competitors).
Location of your business.
Poor quality goods or services.
In SWOT, opportunities and threats are external factors. For example: An opportunity could be:
A developing market such as the Internet.
Mergers, joint ventures or strategic alliances.
Moving into new market segments that offer improved profits.
A new international market.
A market vacated by an ineffective competitor.
A threat could be:
A new competitor in your home market.
Price wars with competitors.
A competitor has a new, innovative product or service.
Competitors have superior access to channels of distribution.
Taxation is introduced on your product or service.
A word of caution, SWOT analysis can be very subjective. Do not rely on SWOT too much. Two people rarely come-up with the same final version of SWOT. TOWS analysis is extremely similar. It simply looks at the negative factors first in order to turn them into positive factors. So use SWOT as guide and not a prescription.
Simple rules for successful SWOT analysis.
Be realistic about the strengths and weaknesses of your organization when conducting SWOT analysis.
SWOT analysis should distinguish between where your organization is today, and where it could be in the future.
SWOT should always be specific. Avoid grey areas.
Always apply SWOT in relation to your competition i.e. better than or worse than your competition.
Keep your SWOT short and simple. Avoid complexity and over analysis
SWOT is subjective.
Once key issues have been identified with your SWOT analysis, they feed into marketing objectives. SWOT can be used in conjunction with other tools for audit and analysis, such as PEST analysis and Porter's Five-Forces analysis. So SWOT is a very popular tool with marketing students because it is quick and easy to learn. During the SWOT exercise, list factors in the relevant boxes. It's that simple. Below are some FREE examples of SWOT analysis - click to go straight to them
Do you need a more advanced SWOT Analysis?
Some of the problems that you may encounter with SWOT are as a result of one of its key benefits i.e. its flexibility. Since SWOT analysis can be used in a variety of scenarios, it has to be flexible. However this can lead to a number of anomalies. Problems with basic SWOT analysis can be addressed using a more critical POWER SWOT.
SWOT Analysis Examples
A summary of FREE SWOT analyses case studies are outlined as follows (those in the table above are far more detailed and FREE!):
Example 1 - Wal-Mart SWOT Analysis. Strengths - Wal-Mart is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store.Weaknesses - Wal-Mart is the World's largest grocery retailer and control of its empire, despite its IT advantages, could leave it weak in some areas due to the huge span of control.Opportunities - To take over, merge with, or form strategic alliances with other global retailers, focusing on specific markets such as Europe or the Greater China Region. Threats - Being number one means that you are the target of competition, locally and globally.
Example 2 - Starbucks SWOT Analysis. Strengths - Starbucks Corporation is a very profitable organisation, earning in excess of $600 million in 2004.Weaknesses - Starbucks has a reputation for new product development and creativity. Opportunities - New products and services that can be retailed in their cafes, such as Fair Trade products. Threats - Starbucks are exposed to rises in the cost of coffee and dairy products.
Example 3 - Nike SWOT Analysis. Strengths - Nike is a very competitive organisation. Phil Knight (Founder and CEO) is often quoted as saying that 'Business is war without bullets.'Weaknesses - The organisation does have a diversified range of sports products. Opportunities - Product development offers Nike many opportunities. Threats - Nike is exposed to the international nature of trade.
SWOT = Strength/Weakness, Opportunity/Threat analysis. Often presented as a larger square with a vertical line and horizontal line through it, dividing it into four quadrants, one for each aspect.
SWOT is used by businesses to evaluate several things, more than often in an attempt to add more value to their organization. Strengths/Weaknesses represents internal aspects of the business (you). Basically this is the quintessential interview question "Tell me your strengths and weaknesses", so talk about things like your technical skills, attributes about yourself you consider positive and negative (e.g. are you very analytical, but also very perfectionistic?)
Opportunities/threats represent external influences on the business/you. Here you would maybe list things you've done/wish to explore in your career and the threats to those goals/dreams. For example, you might list an opportunity like getting more certifications in your field with the threat that your skillset may become outdated relative to others in the job market.
This is all very subjective, and there's no perfect answer, so just go through a few drafts, run it by some people, and you'll do just fine.
SWOT analysis is nothing but an analysis of Strength, Weakness, Oppurtunities & Threat. In your case, as per the interviewer, you need to analyse your Strengths , Weakness , Oppurtunities and the Threats. Basically it is somewhat related to business statistics. Before starting a business, these factors are to be analysed and efforts are to be taken to reduce the weakness and threats; increase the oppurtunities & strengths. Likewise you are told to make a self analysis about yourself. All the best.
SWOT analysis is associated with evaluation of your own Strength, Weakness, Opportunity and Threat. In order to perform a task assigned to you, you have to analyse as to what is your Strength, Weakness, Opportunity and Threat. It is a topic of Management.
Surprised at your level of education you have difficulty with SWOT analysis. In simple words,
it means Strength/Weakness/0pportunity/
Threat. You have to do it about yourself, and hope you know about yourself to do it.
SWOT stands for-
S - Strengths
W - Weaknesses
O - Opportunities
T - Threats
This include a subject in MBA,particularly in finance.anylysis for finance achievement.SWOT analyses refers to produce financial strategy in terms of marketing charts for perfect presentations and reports in minutes.
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