Answers:
You've got a real problem there. Unfortunately many people will feel like you are personally attacking them for being "fat". In our society it's more acceptable to be a drug addict than over weight.
However, the best method (my opinion) is to just be straight forward. Give medical evidence, or find testimonials of for morally large people.
Good luck, this project will not help your popularity. But you may just help someone, and isn't that the whole point.
Cheers!
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