What are potential benefits & drawbacks of an online presence for an established 'bricks of motar' business?

Question:related to eccomerce management

Answers:
Fairly low investment with very wide potential audience. Easy way of providing informaton and creating/improving image.

A further step would be to allow transactions and payments via the website. More cost and need for integration of payments and security.

Drawbacks is cost, small risk of hackers damaging the site.

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