I know it sounds like the Goldilocks story but am assured it was an advert!
Have done a Google search which refers to a soap advert but doesn't give any detail.
Answers:
A quote by Marianne Faithfull as Jagger and Richards immersed a Mars bar into her nether regions.
Is it a porridge advert?
Fairy washing up liquid
This is a line from Goldilocks and the Three Bears, when Goldilocks tries the baby bear's porridge it is just right; so it would make sense that it is from a porridge advert but I don't remember which one.
This was a slogan for ERASMIC shaving soap, in the days before gel and foam. Shaving was then even more messy than it is now. You needed soap and a small bowl of very hot water to dip your brush into and work up a foam on your face. I'm talking about the 30's, 40's and 50's. in my memory. The advert, in papers and on bill boards, usually showed a face buried in foam, another with hardly any foam at all and one with "just enough" This site recalls the phrase.
http://www.publications.parliament.uk/pa...
Recorded in Hansard (UK parliamentary records).
'Mr. Peter Viggers (Gosport): Is the Minister old enough to remember the words of the old Erasmic shaving soap advertisement? Does she think that £58,500 a year for three days work a week on Cardiff council is a bit too much, not enough or about right?'
I think they use it on "How Clean is your House?" I love that program
Fairy of course.
I think it may have been the old Pears Soap advert...Sometime in the early - mid 70's...Then I may be wrong...
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