Answers:
It means a brief description (usually written) about whatever it is you're trying to promote, sell, or attract attention to. For example, if it is a guest speaker, then mention their name, the date and time and location of the event, some interesting background information about the speaker, cost of admission, etc. (a short blurb) LOL.
a brief statement
I have always interpreted it to be a short, snappy description or explanation.
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