Who was it that said "A man and his truck. It's a beautiful thing."?

Question:I don't remember if it was an advertizing ploy from Chevy or Dodge or if it was actually said by someone.

Answers:
Chevy used it, but I don't know who wrote it.
Don't quote me on this, but I'm pretty sure that the car company wrote it and didn't find it.
I'm sure it came from our friends on Madison ave

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