Think outside the box means...
If you think outside the box, you think in an imaginative and creative way.
it means to consider ideas beyond those that are accepted by convention, to have the intellectual flexibility to think of solutions and concepts that are new and unusual, to be unconventional, a free thinker.
In general, it means to be creative, and to conceive of ideas other than those that might be considered ordinary.
The origin is from a puzzle consisting of 9 dots, arranged in a 3 x 3 grid.
The challenge is to connect all the dots using only 4 straight lines, without lifting the pencil from the paper.
Most people upon first encountering this cannot do it, because they THINK they have to stay within the boundaries of the nine dots. To solve it, the lines must extend beyond them, or "outside the box".
As "think outside the box" is generally used, the "box" means "artificial and self-imposed limitations".
To be your own person and think independently and creatively, beyond 'the box' of what your culture, education and conventions may have given you as the initial structures.
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