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When you write a resume and want it to go to a specific person or department....is the time to use the attention line. It is usually written Attn: and then the department or the person and their title.
Example.....Attn: Public Relations Dept.
and then a name if there is a specific person.
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http://owl.english.purdue.edu/workshops/...
After signficant research, newspapers and magazines stopped putting titles way up at the top of the page,and put them 1/3rd or 1/4th of the way down on the page. If you pick up magazines, note where the magazine title is located.
On a resume, I'm guessing that the attention is where you usually have the objective on a resume. When a company gets 500 resumes, they weed through them by looking at the objectives first. If your attention line or objective doesn't sell them, then your rez goes into the "no way" file. I usually copy the advertisement's job title into my resume. I make myself sound like the piece of the puzzle that's been missing all along.
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