Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions.
Company executives chose the name "Betty" because it seemed warm and friendly to them. The surname "Crocker" was borrowed from retired executive William H. Crocker. At first "Betty Crocker" was merely used as a fictitious personal signature to replies to customers asking advice. Then, in 1924, Betty Crocker found a voice with the debut of the daytime radio broadcast known as "The Betty Crocker Cooking School of the Air". The show was voiced and scripted for two decades by Marjorie Husted, and went on to run through to 1953 (and was a big hit in its time)
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